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Digital Move Report

Report by Ru Jupp

Digital People Moves Report: Summer/Autumn 2022

Digital People Moves Report: Summer/Autumn 2022

Welcome to the Q3 Summer / Autumn 2022 edition of the Digital Leadership Moves Report from Princedale

Whilst the economic headwinds are clear and with an extraordinarily unsettled few weeks in the UK, there is much talk of recession and imminent slowdowns across the business world. But it’s interesting to see little impact on the digital leadership appointments that have taken place recently.

As is typical in September and now that the summer months are behind us, there’s an exciting level of people moving to new fresh business critical leadership roles.

Here at Princedale we have had a busy summer placing some truly amazing people into executive leadership roles across Commerce, Marketing, Customer Experience, Product, Technology & Strategic Partnerships in the UK & globally.

As always, the report is not a list of our placements (though it does include several of ours) but a snapshot from across our network. We hope you enjoy!



New Appointment

Andy Britcliffe

x Purplebricks

Joins Elder as Chief Product & Technology Officer

Mark Singleton

x Photobox

Joins Holland and Barrett at CMO

Genevieve Materne

x Hyatt

Joins Four Seasons as SVP Commerce

Richard Clark


Joins Paws as CMO

José Antonio Ramos Calamonte


Steps up as CEO at ASOS

James Mullins

x Cambria Automobiles

Joins Cinch as CEO

Dan Mucha

X PhotoBox

Joins StubHub as CEO

Rob Jennings

x L’oreal

Joins Apple as Ecommerce Marketplace Leader, EMEIA

Maria Jose Barrera Rojas

x L’oreal

Joins Inditex as Global CDO

Sally Foote

x Future

Joins Carwow as MD UK

Edmund Read

x Karhoo


Dinis Cruz

x Photobox

Joins Holland & Barrett as CISO

Murray Beckett

x Boohoo Group

Joins Amazon as Marketing Director

Natalie Wills

x Zalando

Joins as VP Brand

Lionel Desclée

x Walmart

Joins The Very Group as CEO

Nick Beighton


Joins Matchesfashion as CEO

Stuart Hill

x Farfetch

Joins Matchesfashion as COO

Emma McFerran


Steps up as CEO at Lyst

Cat Daniel

x Flutter

Joins Monzo Bank as Growth Marketing Director

Carly O'Brien

x The Very Group

Joins Gymshark as VP Marketing International

Kruti Patel Goyal

x Etsy

Joins Depop as CEO

Ayman Jawhar

x Prodigy Finance

Joins Klasha as Chief Product Officer

Robert Birge


Joins EasyJet as Chief Customer & Marketing Officer

Natasja Giezen-Smith

x Heist

Joins Stitchfix as MD International

Michelle McEttrick

x Tesco

Joins Primark as Chief Customer Officer

Jonathon Brown

x comparethemarket

Joins Joules as CEO

Lyssa McGowan

x Sky

Joins Pets at Home as CEO

Sarah Norman

x Nike

Joins HelloFresh as COO

Theodore Sheppard

x River Island

Joins Loaf as CCO

Stephen Rapoport

x Pact Coffee

Joins Riverford Organics as CCO

Joao Nielsen Sebastian

x Apple

Joins Hasbro as President Europe, MEA & Asia

Mark Ralea

x Miss Sophie

Joins Fabletics as GM Europe

Helen Aboagye

x Imagen

Joins Divido as CMO

Matthew Bushby

x JustEat

Joins Rightmove as CMO

Jonny Ng


Joins refurbed as CMO

Julie Snape

x The Body Shop

Joins Beauty Works as CMO

Nick Bailey

x Hunkemoller

Joins END as COO

Dan Mucha   

x Photobox

Joins StubHub as CEO

If I can give you advice or help with specific digital & experience leadership needs, get in touch and let’s speak. 

Get in touch


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