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About Princedale

Princedale are experts in both digital transformation & fast growth leadership appointments with a focus on executive leadership roles that help clients sell, market and engage through digital.

Company Timeline


Business founded with a focus on Digital leadership appointments for established brands (First retained clients Coca-Cola, Atomico and Waitrose)


Invited to work with early stage growth consumer tech brands (OpenTable, BuyaPowa, Boohoo etc)


The first year we were invited to build a Digital Advisory Board for a global PE client


Made international placements including in Oslo, Berlin, Zurich and Amsterdam.


Developed a deep specialism & network in Global Luxury, completing exec searches in; New York, London, Miami & Toronto. 2022 was our most successful year in terms of revenue & growth.

Ru Jupp, Founder

Princedale's Founder, Ru has over 25 years of experience in headhunting. He has lived and worked in London, Barcelona, Tokyo and Hong Kong, and thrives on the variety of work and perspective he's gleaned from working across different cultures.

Ru has specialised in digital talent since 2008, and went on to launch Princedale in 2012.

Priding himself on finding exceptional leadership talent across diverse markets, cultures and regions. He is known for his tenacity, authenticity and rigorous interviewing style.

Ru invests his time in doing what he loves and is best at; building relations, getting to grips with what makes people tick and where they will flourish.

Ru moved to the Atlantic coast near Lisbon, Portugal in 2022 with his wife Kate & 3 young kids after taking the decision to have a family adventure appreciating that as an independent international headhunter, he can work from anywhere.

Helped by the fact it shares a timezone with London, has a fast growth tech scene, 300+ days of sun and some rather good wine, Portugal was an easy choice.

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"Ru proved a highly proficient recruitment partner and demonstrated tangible benefit to all aspects of the hiring process from scoping to on-boarding and beyond."

Sarah Sturton - UK HR Director, Birds Eye
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"Our heartfelt gratitude to Ru and his team at Princedale Partners for their outstanding efforts in finding us a great candidate for our organisation. From start to finish, their professionalism, expertise, and commitment to excellence have been outstanding. A thorough understanding of our requirements, combined with their extensive network of candidates, enabled them to identify the ideal fit for our organisation."

Annie Reading, SVP Human Resources, Audio Network
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"I would definitely recommend Princedale to companies looking for Digital Leadership talent."

Isabel Schiebe - People Leader, Zalando

Lindsay Scigliano, Director of Research

Born and raised in Victoria British Columbia, Canada, Lindsay came to the UK to do her MA at the Royal Conservatoire of Scotland where she graduated with distinction in Fine Arts. She performed in professional theatre productions across the UK before transitioning to headhunting with 5 years at boutique firm HVO Search.

Putting her natural communication talents and tenacity to good use she has partnered with Ru for several years ensuring that we are exceedingly thorough in all that we do. She is an avid dog sitter, a devout dancer, passionate about new culinary experiences, and has a long list of countries she continues to tick off her travel list.

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