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Non-Executive Directors and Advisory Boards

Katrien Bouwman, Non-Executive Director (NED), END.

We deliver at board level

The right non-executive directors can change the trajectory of a brand. More than governance, our candidates bring perspective, credibility and the judgement to guide leadership teams through growth and transformation.

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Thomas Wheimeier, Partner, Atomico

We work with boards and chairs to appoint NEDs who add real value, broadening global outlook, strengthening commercial and customer expertise, and bringing diversity of thought to the table. Every search is founder-led, selective and rigorous: more than 200 leaders considered, a focused shortlist of four, and only a handful of mandates at any one time.

Read our latest success story
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"It was great working with Ru, he understood our brief quickly. The search and profile we were looking for was a challenge, and Ru never gave up. His advice and perseverance did not waver, and we got a great Chief Digital Officer."

Jo Malone, Founder & CEO Vet Partners (Bain Capital PE Backed growth Healthcare)
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"Princedale found us the perfect Chief Product Officer. Thanks Ru, we are delighted."

Chris Blakeston - CEO, Audio Network
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"I have been very impressed by Ru. I can honestly say that I have seldom come across such an exemplary approach to search."

Kerry Weir - HR Director, Avis Budget Group

Explore our Case Studies

Case Studies

Navigating a new luxury travel frontier: Explora Journeys appoints a Chief Marketing & Digital Officer

A pioneering luxury travel brand strengthens its leadership team with a visionary Chief Marketing Officer

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Case Studies

Heritage meets visionary: A global marketing leader appointment for The Dorchester Collection

With a legendary heritage and a fast-expanding global luxury hotel portfolio, The Dorchester Collection needed a world-class leader to fill a newly created role that would unify, inspire and sharpen the brand worldwide.

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Case Studies

A creative mind for END. Clothing’s next chapter

END. Clothing had scaled fast, building a cult following and a £200m+ business with minimal marketing infrastructure. But following Apollo Private Equity’s investment, the next chapter demanded something more structured.

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Case Studies

A new leader for Chelsea FC’s next chapter

With serious stadium pedigree and a sharp commercial edge, Bonnie’s not just setting the pace — she’s raising the bar.

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Contact Princedale to begin your NED/Advisory Board Search

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