Digital Move Report
Digital People Moves Report: Winter 2021/22

Princedale’s latest report into high profile digital leadership moves.
As we head into Spring, here is a snapshot of some of the recent moves that have taken place across the digital sphere. Evidence of significant investment in digital leadership roles continues to grow, showing that it’s never been more important or more relevant to look to the very best talent to meet your business’ needs.
Princedale is honoured to have played a role in some of these appointments, though as always this is a precis from across the wider market.We’ve worked on some incredible searches in the UK, Europe and the US recently are and delighted to have been selected by Nike & BP as their preferred Digital Leadership headhunter. We look forward to continuing our success, both for Princedale and for our clients in our 10th year in business!
Name | Formerly | New Appointment |
Maureen McDonagh | x Reach | Joins VoucherCodes as MD, VP International |
Mark Felix | x MoneySupermarket | Joins the AA as CCO |
Alexander von Schirmeister | x SumUp | Joins Xero as MD UK & EMEA |
Tanya Cordrey | x AFK Partners | Joins Instagram as VP Product |
Amit Gairola | x Amazon | Joins PayCargo as Chief Design Officer |
Yale Varty | x Hostelworld Group | Joins Boden as CMO |
CP Duggal | x American Express | Joins Burberry as Chief Digital & Analytics Officer |
Sarah Kiefer | x Spotify | Joins Pitch.com as CMO |
Alex Hodge | x Planet Organic | Joins Sigma Sports as CMO |
Alex Higgs | x Just Eat | Joins OLIO as Chief Product officer |
Sean Gilchrist | x The Co-operative Bank | Joins NOMO as CEO |
David Lloyd | x Alibaba Group | Joins Awin as Chief Customer Officer |
Todd Latham | x Currency Cloud | Joins Divido as CEO |
Serge Taborin | X Amazon Web Services | Joins Entain as Chief Innovation Officer |
Nick Bamber | X Missguided | Joins Dominos as Digital Director |
Seb Hochmuth | X Treatwell | Joins Manual as VP Product |
Tete Soto | X O2 | Joins Amigo Technology as CEO |
Daniel Finley | x JD Sports | Joins Debenhams as CEO |
Victoria Biggs | x Trainline | Joins Motorway as Chief Communications Officer |
James Wilson | x Amazon | Joins Motorway as COO |
Leona De Graft | x Foot Locker | Joins Levi Strauss as VP Ecommerce |
Jennie Baird | x News Corp | Joins BBC as EVP and MD of Digital News and Streaming |
Britt Boeskov | x Kindred Group | Joins Better Collective as SVP Strategy |
James Keating | x UKFast | Joins Pleo as CMO |
Paul Lewis | x HomeTree | Joins Adzuna as CMO |
Marie Lewis | x JP Morgan | Joins Cazoo as Director of Insight & Analytics |
Dom Mellis | x ZENB | Joins Paws.com as CCO |
Charlotte Burrows | x La Perla | Joins Selfridges as GM Digital |
Glyn Williams | x Card Factory | Joins Pharmacy2u |
Donna Storey | X Green Sheep Group | Joins Vet Partners as CDO |
Sandrine Debarbieux-Lloyd | x Samsung | Joins Tesco as Online Director |
If I can help you this year with Chief, SVP or VP level leadership hires across Commercial, General Management, Marketing, Customer, Operations, Product or Experience, please do get in touch.
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