ClearScore Performance Marketing Director

ClearScore has become one of the most recognised names in consumer fintech, helping more than 22 million people across five international markets transform their financial well-being through insight.

As the business expands around the world the CEO needed an expert Performance Marketing Director who could strengthen customer acquisition, deepen platform relationships and support data-led global growth.

The challenge

ClearScore has plans to scale quickly, supported by a collaborative, data-driven culture and ambitious plans to reach £250 million in revenue and a £1 billion valuation. To deliver on that ambition, it needed someone to drive customer acquisition and engagement strategy across the UK and internationally.

The successful candidate would manage the performance budget and define how ClearScore uses data, attribution and optimisation to grow. They needed an expert with deep digital marketing expertise, broad international experience and the character to lead centrally and strategically.

Collaboration and relationship management skills were just as important. They’d be working closely with leaders across Product, Data, CRM and Brand, and with senior teams at TikTok, Google and Meta. So strong judgement and the ability to build trust quickly, challenge the status quo when necessary were essential. 

And because the role shapes how millions use ClearScore, it was important that the new leader shared the company’s mission to transform financial wellbeing and this meant, someone who genuinely got behind this mission.

Our approach

ClearScore sits at the cross-section of fintech, consumer tech and high-volume digital acquisition, so we built a focused view of more than 200 leaders in the UK and Europe in leading performance marketing roles.

We curated a short list by looking at three distinct areas: technical expertise, and the candidates’ leadership style and long-term motivations. We prioritised candidates with strong analytical instinct, clear communication and a genuine interest in ClearScore’s commitment to financial wellbeing. Individuals able to balance a central strategy with local market needs, and who are energised by the impact that ClearScore makes globally.

The result

ClearScore appointed Marc Waxman, a highly experienced marketing leader with a career that spans fintech, SaaS and digital-first consumer brands.

Marc has held senior roles at GoCardless, Pipedrive, The Telegraph, lastminute.com, and Rakuten. A wonderful range of businesses known for scale, complexity and advanced digital marketing. 

He’s led multi-million-pound budgets, restructured teams, opened new acquisition channels and improved performance across both organic and paid activity. He’s also worked closely with boards through periods of rapid growth.

His appointment gives ClearScore a leader who will raise the bar by shaping what the next stage of the company’s story looks like, for the business and for the millions of people who rely on it.