Sandrine Desbarbieux-Lloyd, European Vice President Digital Sales & Marketing at Samsung Electronics

Today I'm talking to Sandrine Desbarbieux-Lloyd, European Vice President Digital Sales & Marketing at Samsung Electronics - a company which needs little introduction.

I've watched Sandrine flourish over the years and placed her at Avis Budget Group as the EMEA Digital Marketing & Sales Director back in 2012.

Before joining AVIS, she she built up perspective and experience within a great variety of sectors and business models at BUPA, Lacoste and BT.

Now at Samsung for just over five years, Sandrine has carefully navigated an extraordinarily wide and ever-changing brief, covering 33 markets throughout Europe with categories such as mobile, TV, home appliance, computers and smart homes.

In this podcast Sandrine discusses how transformation across eCommerce and B2C capability is yesterday's news, and the real challenge is now the fourth industrial revolution of AI, robotics, IOT, intelligent automation and cloud.

Listen now to hear who she is marketing to today, it's far out!

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